Whats new with ask?

i was laying in bed last night trying to go to sleep and a commercial for ask comes on.

weirdest commercial ever. they keep talking about their algorithm.

what is old man jeeves planning? whats new?

Jeeves is dead. Ask is no longer associated with Jeeves and this is old news

Its some new marketing compaign. Problem is most people probably don't know an algorithm is involved in a search engine. They think there is a switch board lady producing the search results...

Haha, that's what my uncle thought happened with email (he complained because he made a spelling mistake in an email and thought it was stupid that they couldn't figure out who to sound it to, lol)

From the ask.com blog site:

Many of you who read this blog already know what an algorithm is, and how it separates good searches from the better ones. But your friends probably don’t. Thanks to the work of the Ask marketing team and our new ad agency, Crispin Porter + Bogusky, however, that’s about to change

You can read the full story here: http://blog.ask.com/2007/05/the_algorithm_i.html

http://blog.ask.com/2007/05/the_algorithm_i.html

prairiedweller - Nice blog.... thanks

Yeah, I've been seeing those commercials and wondering if Ask is trying to make a move. Seriously, who uses Ask to look things up?

So far I don't think it's working 'cause all the people who I see that ad with are confused and end up asking me what an algorithm is. I usually play dumb to avoid explaining SE technology to my grandma.