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    What is Search engine optimization session in google anlytics?


    How this Search engine optimization section differes from normal site analytics tracking?
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    That section is only functional when your Google Analytics account is linked with Google Webmaster Tools. It shows a lot of the data you can find on WMT including impressions (how many times your site appeared in search results), clicks (how many times your site was actually clicked on from search results) and average position - which is great to know for keywords that fluctuate a lot. If the average position falls fairly significantly, it might be a sign of a penalty. Likewise, if it rises, this might be the sign of a successful content strategy.

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