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    What is role of Goal in Google Analytics


    I am still confused by using Goal feature in Google analytic.

    Please suggest the exact uses of this feature ? what is advantages ?
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  3. SeoRaptor
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    Aha good question,

    To make it quick, goals are conversion objectives. You can have several types of objectives on a website, such as newsletter subscription, contact form completion, number of pages view per session, and a lot more. The objectives mainly depend on what you use your website for. Activating and configuring goals properly help you gather data about your users behaviour and your site User Experience optimisation.

    Let's take an exemple, you have a newsletter pop-up and you want to ask people to register their email address. At the moment your have title A, 3 fields (name, surname, email), a blue button, and a little description, etc... Configuring goals will help you understand which visitors actually register their email, where they come from and track their specific behaviour on the site. But it will also help you with your A/B testing, if you actual form converts 0,1% then making changes (think about creating an annotation on your timeline to keep track of it) will tell you if the new form layout converts better or less than the previous one.

    That's a quick intro, goals are really powerful especially when combined with event triggering code on your pages.

    If you need more specific advice feel free to ask your questions.

    Hope this helps.
    Owner of Bennetonable | AdWords certified - Analytics qualified
    On-Page SEO Cheat Sheet | "My opinions are my own. Feel free to disagree & think above the fold."
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    Your example is a good one. Have you actually created popups to get people to subscribe to the newsletter?

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