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    plz explain Google Analytic's New Update - GDPR

    Hi Guys,

    In the April month (around 12th-13th April) Google emailed their Google Analytics customers with a long email about GDPR and data retention controls. I tried to know about this update but i could not understand it in a satisfied manner.

    Can anyone explain it in simple and easiest way?

    Google Analytics New Update - GDPR

    Google Analytics introduces data retention controls

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    Funnily I've done a blog post on this setting, you can see it here: https://presence.co.uk/guides/google...ss-after-gdpr/

    In short, it's the event/goal data and how long that is stored for.

    (also, please ignore the rest of the website, it's currently being built)
    Last edited by ThomasHarvey; May 8th, 2018 at 05:00 AM.
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    Well by accepting Google's policies, they are effetively taking complete access of your site and know exactly what is going on behind the curtain. They are not allowed to retain and use that data without your consent now, so the terms of their privacy policy has changed.
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    GDPR- The General Data Protection Regulation (GDPR) standardizes data protection law across all 28 EU countries and imposes strict new rules on controlling and processing personally identifiable information. GDPR applies to all organizations holding and processing EU resident’s personal data, regardless of geographic location. There are fines for non compliance and the fines are huge. Google is one of them who holds EU residents' data. So they came up with data retention controls update.

    Data Retention Controls - The Google Analytics Data Retention controls give you the ability to set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics’ servers. When data reaches the end of the retention period, it is deleted automatically on a monthly basis. You can choose the data retention period from following period options -
    1. 14 months
    2. 26 months
    3. 38 months
    4. 50 months
    5. Do not automatically expire

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