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    Smile Low Bounce Rate in Google Analytics

    My website has 60% bounce rate. What are the effective ways to reduce that?
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    Based on RocketFuel's study and the data they gathered, they provided a bounce rate grading system of sorts:

    25% or lower: Something is probably broken
    26-40%: Excellent
    41-55%: Average
    56-70%: Higher than normal, but could make sense depending on the website
    70% or higher: Bad and/or something is probably broken

    So to avoid high bounce rate, you should focus on following things:
    1. Page Load Time - Optimize your site for page load time. If your page takes longer than a few seconds to load, your visitors may get fed up and leave. Review your page speed (overall and for individual pages) using tools like Google PageSpeed Insights, Pingdom, and GTMetrix.
    2. Relevant and Sufficient Content - Keep an eye at the Time Spent on Page and Average Session Duration metrics in Google Analytics. If the user is spending less than a minute on the page, consider enticing the reader to read by adding some relevant content. If the user is spending a couple of minutes or more on the page, that sends a positive signal to Google that they found your page highly relevant to their search query.
    3. Title Tag and Meta Description - Review the content of your page and adjust the title tag and meta description accordingly or rewrite the content to address the search queries you really want to attract visitors for.
    4. Blank Page or Technical Error - If your bounce rate is exceptionally high and you see that people are spending less than a few seconds on the page, it’s likely your page is blank, returning a 404, or otherwise not loading properly. Rectify these issues.
    5. Bad Backlinks - The referring site could be sending you unqualified visitors or the anchor text and context for the link could be misleading. In such a case, politely ask them to remove the link to your site or update the context, whichever makes sense. Try to get high quality and relevant backlinks to avoid such cases.
    There are plenty of other things too, where we can focus on to reduce bounce rate.

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