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    Google analytics


    In Google analytics is a section called bounce rate. What is that?
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    Originally Posted by always
    In Google analytics is a section called bounce rate. What is that?
    The percentage of people that landed on a page, and then left your site without visiting another page.
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    Thought I'd add the official Google Answer, though it's pretty much what I said above:


    What does Bounce Rate mean?


    Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.

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