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    Goal flow - false data


    Hi,

    I defined a goal for my ecommerce site including the goal funnel with the list of steps and when checking the goal flow report it shows the final step with a higher number of users then the steps before it.
    For example:
    Step 1 - Shopping Cart - 2.5k 99% of 2.5k
    Step 2 - Checkout - 153 6% of 2.5k
    Step 3 - Checkout Confirmation - 91 3% of 2.5k
    Step 4 (the final goal destination)- Sale Success - 355 19% of 2.5k

    How come the final step number is higher then the number in step 2 & 3?
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    Is it possible that visitors are hitting that page from another path besides the one you defined?...the first thing I would check is the traffic to just the success "page" (in double quotes since you may need to do a little RegEx to exclude parameters) Another thing I would check is the scope of what you have defined as the page for success, same idea as above, you may be including stuff that should not be in there and it is thus getting other traffic outside of the goal path you defined.
    "...using this: sages act out of constructs but they do not rely on them"

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