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    Best practice of Google analytic.


    What are the best features of Google analytics that must be expertise for SEO GUY?
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    For an SEO guy, you want to make sure that your Analytics and Webmaster Tools and connected so that you can get access to ranking statistics.

    The most important thing for any marketer, really, is that you are generating revenue. So, track overall organic traffic to sales/revenue (depending on your business model). Make sure you are integrating with Analytics' conversion tracking and e-commerce performance features.

    Each site will have slightly different Key Performance Indicators (KPI's), depending on type of site. But in general... revenue, revenue, revenue, profit, profit, profit.

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