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#1
August 2nd, 2005, 03:51 PM
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Yahoo launching ad network comparable to Adsense (Tomorrow!)
http://news.com.com/Yahoo+to+launch+blog+ad+network/2100-1024_3-5815551.html
One main thing I noticed is that they plan to have more of a human element than Google. Wonder if they can have higher quality ads/publishers but still scale it to Google's size? (NO) If they did require more of their publishers than Google...I might actually use it :p
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#2
August 2nd, 2005, 03:55 PM
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raising the quality standards for publishers means less publishers in general. less publishers means less ads. less ads mean less money....
__________________
It's been fun everyone... Time to leave for good. See this for more details.
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#4
August 2nd, 2005, 04:04 PM
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either way i'm SO excited it's ridiculous.
what's this all about though? seems like a lot of work to me. "Yahoo's new service will differ from Google in that it will add human editorial to the selection of ads for content pages. In comparison, Google's service relies on technology."
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#5
August 2nd, 2005, 04:40 PM
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Quote:
The more I think about it, I think it might just be hype to shout "We're not Google!" so people will run to check it out  But it'll probably be just like Overture's (annoying) process. Grats on the 1000th post 
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#6
August 2nd, 2005, 04:58 PM
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Higher quality might lead to higher conversion rates... and that will enable advertisers to pay more.... and that will mean higher earnings for the publisher.
This could be win-win-win.
__________________
* Its not the size of the dog in the fight that matters... it's the size of the fight in the dog. * Free advice generally isn't worth much, but cheap advice is worth even less.
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#7
August 2nd, 2005, 05:03 PM
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EGOL - Apparently I still can't rep you, but truer words have never been spoken. Competition in this space dictates a unique product and this is exactly where Overture can be unique - higher quality on all scales. If they can steal away the big publishers and big advertisers from Google thanks to higher quality and ROI, they can make Google the "spamvertiser" of the web... it could be an excellent branding strategy nevermind the direct monetary gains.
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