Worthwhile ebook for seo technique?

Has any one heard of Holly Mann? Ive read very good reviews about her ebook, and have read through it and so far there are lots of good ideas in it that i would like to utilize. Does any one else have any comments on this??

www.wwwthankyourichjerk.com

dont click on the link! in top becuase its a affiliate link, the real links is this one:

http://www.honestriches.com

He is redirecting the url post on top to this one:
http://www.honestriches.com/?hop=redeemit

i think the poser is trying to get some money from this.


About the ebook

A ebook that explains the lastest techniques for SEO is the most silly thing someone can write. SE are changing almost every day so keeping track of those changes can be done only on forums or reading news, its almost impossible to predict something today and pwill have the same value tomorrow...

After reading many ebooks the best I have read are Seobook by Aaron Wall and Quit Your Day Job by Jeremy Palmer. Both provide updates. IMHO well worth the money. Though I must admit much the same info and more can be found in the better forums it just depends on what your time is worth in relation to where your life is now. Those that have limited time and are wanting to get up on the learning curve those would be my choices.
Of course those that have an Ipod or itunes or some other mp3 player can download excellent podcast off webmasterradio.fm

[FONT=Verdana]The two ebooks you cite are good and informative. Anybody know of an ebook on website optimization and SEO that is a true "how-to-do-it" step-by-step guide for newbies and established sites with poor rankings? Most of the ones I've read actually require a good deal of prior knowledge about the subject. If you know of any, please let me know.