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    Originally posted by "internetheaven"

    Who said they get $400 dollars a month for over 2,000 uniques a day? That's quite bad, and I completely disagree with the above people saying you will make more money from selling link space than affiliate banners. With around 5,000 uniques a day I earn $20,000 a month from affiliate programs. That making an average of $0.13 per visitor. If you're failing to make this sort of conversion rate, you've got the wrong advertisers.

    IH
    I couldn't have said it better myself
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    I am very new at advertising on my sites (coming from a programming background).

    I have this movie subtitles download site (allsubtitles.exits.ro) that does about 1500 uniques a day. Anyone can give me an idea how I can cash in on this site? . I have tried affiliate programs for a privacy software, dating site, casino site and I am having amazon.com affiliate links on DVDs related to their search. All this with no luck at all. I am starting to think about the bandwidth cost already.

    Can you give me some advice what to do with this traffic?

    Thanks,
    J.
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    J,

    Your Amazon ads integrate well with the site so I would not change anything there. Your banners at the bottom are just eye candy, so don't expect anything more than a 1% CTR on those. Instead of casinos and dating you may want to look into related products such as DVD players, etc. You can find some good affiliates for those type of products at Commission Junction. I would also suggest using some graphic ads (buttons, product links) down the right hand table on your search results instead of text ads. Let the ads stand out...they should dominate the page rather than be secondary.


    Now regarding the content, I am assuming that the subtitles are something that you cannot claim a copyright to, so therefore you could not sell the downloads. However, you could require people to sign up for a free download account. Require them to enter a valid email address, use an autoreply to confirm that email account and then you are beginning to create a database of qualified email addresses from people that are interested in DVD's and related products. Periodically, you could email them with information on updates to the site and imbed those emails with advertisements for related products.
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    I didn't say you couldn't make money. You just can't provide anything of value to the users and make money. If you gear 110% of your effort to making money you can. 10,000 users to a site with nothing but ads is worth 1,000,000 users to a content rich site.

    I agree that J's site doesn't get anything from the casino ads...they are too unrelated to the site and have a cheesy factor. DVD player ads would do better. Better yet, add a whole section with ad copy for DVD players.

    Also, I would try playing with the new Amazon Buy Now links. They get the books into the Amazon cart with less distraction.

    The biggest problem is that the site attracts people looking for content, and not a way to part with cash.

    To do the affiliate/SEO game...you need to attack it from two ends. First you need to study which keyword combinations have a high probability of a sale. Then you create a web site targetted at those keyword combinations. If you get a high Google position for a high conversion sale keyword combination, and if you don't have any of that icky content stuff to distract buyers...you can make out handsomely.

    Can you believe that there are actually people who write reviews like "The ACME trampoline has super tight springs, and is dangerously unstable." This is a distraction to the sale. Better sales copy is "The ACME trampoline gives you that extra burst of speed needed to catch road runner."

    The two big tricks for the SEO/Affiliate are to find the keyword combinations that people who are out shopping will use in search engines, and to minimize the distractions between the user's hitting your site and the credit card transaction. The content has to go. Having nothing on the site that isn't geared toward moving product is called a good presell.

    (I know it is a dilemma, you need lots of keywords on a page to surface at the top in Google, but the text is a distraction. Gosh, why not make the text white on a white background?)

    The hard part is figuring out which keyword combinations make the most money. What you need to do is track all of the incoming keywords. You then need to figure out which keywords lead to people clicking on the ad, and hopefully figure out how to follow that through to the actual transactions.

    Some merchants let you pass a session id through to the merchant's site. If you do your tracking right, you can make a report that maps the keyword combos to the actual amount of cash made.

    If you have a keyword combination that is bringing traffic with a low conversion rate, then you need to change the keyword combinations to one that brings in buying traffic. Let naive content sites have the chaffe. They will be gloating about their 300,000 users a day, while they slowly tumble into insolvency.

    For example, the keyword "john wayne biography" may bring in a lot of traffic. This traffic wants information on a given actor...nothing more. The combo "DVD Coupon" brings in less traffic, but may have a substantially higher conversion rate. It is likely that the 100 users a year that come in for "DVD Coupon" is worth 10,000 people wanting to know the birthdate of John Wayne.

    The goal of the SEO/Affiliate game isn't to bring in traffic. It is to bring in cash.

    Think about how people actually purchase things. They go into Google. They type a keyword combination that they think will get them a good deal on the thing they want to buy. If the site they go to doesn't have too many distractions, there is a good chance money will change hands.

    As someone mentioned in a different post, if you do something stupid like building a site on diabetes awareness with recipes, health and exercise tips...you will lose your shirt. But if you have a site targetted at "diabetic drugs coupons" with ad copy on a miracle drug and a link to a pharmaceutical company...you will rake in the dough. It doesn't matter that the first site probably does more to actually improve health. The whole notion that people can prevent diabetes through a nutritious diet and exercise is just a distraction that gets in the way of the purchase. It is best for the economy that people don't even know that because they will make more consumer purchases trying to control diabetes than they would have spent preventing it.
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    yintercept

    Excellent observations. You probably gave away too much information on how successful AM sites are managed LOL.

    I think what is inherently wrong with the web is the way people go about building sites. They start with a nice idea, build a really cool site and then "oh by the way let me try and make some money to keep this thing going". It's a poor business plan and unfortunatly is the way most of the web is structured.
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    wow


    yintercept

    I've never heard someone put it quite like that. That info is more valuable than most know. You definitely know what you are talking about.

    -conroy
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    internetheaven.

    it would help us newbies if you give us a little detail how you earn your $20k a month.

    - how much from impressions?
    - how much from clickthroughs?
    - how much from commission sales?

    Do you use a network affiliate marketing such as CJ?

    renee
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    Now this is an interesting thread. Internetheaven, would you be willing to look at my site and tell me what you think of it? Having never heard anyone say what you have said, I tried to (sorta) go along the lines you are thinking - although I'm sure I've fallen far short. However, even with no knowledge, I did try to include just enough content to be able to rank somewhere in the search engines, yet not so much that it would be considered a content-rich site. I would guess, though, after reading your comments, that you would have done much better with this site. The site has only been up for a month, so I don't expect much from it yet, but so far I have 0 conversion rate, so I am getting worried. I'll understand if you don't want to critique my site, but I thought it couldn't hurt to ask. Perhaps, if nothing else, it will help you make your points using a real example. The site is at www.protectyourkids.info . thanks for all your comments so far. r
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    My, my, my yintercept, you really do talk alot of rubbish sometimes. It sounded very good though, I'll give you that.

    It doesn't matter that the first site probably does more to actually improve health. The whole notion that people can prevent diabetes through a nutritious diet and exercise is just a distraction that gets in the way of the purchase. It is best for the economy that people don't even know that
    Kanoodle was one of my advertisers and they seriously pissed me off (that's not a hard thing to do) so I created a page totally devoted to insulting Kanoodle and saying what a bad company they were. BUT, I still placed an affiliate link to their site. My commissions didn't drop a cent. Eventually, Kanoodle sent me an email congratulating me on the magnificent number of sales I was generating for them only to change their minds the next day when they actually saw the site and subsequently dropped me from their program. People are idiots, treat them that way and you'll make money. In the old days people used to read terms and conditions for online companies as if their lives depended on them. Now that everyone's credit card firm offers compensation for online fraud I would say less than one in twenty people actually read my terms and conditions before buying. Everyone skips through the web without paying attention to what they are clicking. And for those that asked, what yintercept said was not the secret to $20,000 a month, this is:

    "Everyone skips through the web without paying attention to what they are clicking."

    IH
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    protectyourkids.info - With your site in its current state it doesn't really matter what ad you put on there, it won't make money. For $1,000 I'll tell you what you need to change. heh! heh! I'm not generous, and I don't give out freebies. That's my nice sexy 5 series BMW outside, I didn't get it by telling everyone else how to do this stuff.
    That is actually what really bothers me about these forums. New webmasters lap up all the rubbish that is spouted in here like these people are Gods. If their tips worked so well, why are they still struggling to get to the top and still trying to make some money?

    IH
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    I am not sure what the puzzle is here. If one of your pages receives traffic about "Flonase Nose Spray" send it to a page that sells "Flonase Nose Spray" and you will make sales and money.
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    Ouch! Sorry Internetheaven, my post was supposed to be for yintercept, but I was falling asleep as i wrote it, so i got the names mixed up. I didn't really expect a reply though, as I assume people want to keep their secrets close to the vest. And I can assure you, I dont think you or anyone else here is a god. But my mother taught me that if you want something, ask for it. You may not get it, but you'll certainly never get it if you don't ask. So.. I asked.
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    Poor internet heaven. only place he can get an ego trip is through the forums! Stop bragging. Go elsewhere if you do not intend to help.
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    Originally posted by "Jaanis"

    I am not sure what the puzzle is here. If one of your pages receives traffic about "Flonase Nose Spray" send it to a page that sells "Flonase Nose Spray" and you will make sales and money.
    Therein lies the secret of affiliate marketing. Find a product to sell, create a page specifically focused on that product using product descriptions and reviews so that you have some content on the page for the SE's, and link directly to the affiliate's product page. Repeat the process with different products and you are on your way to becoming a success in affiliate marketing.
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    Affiliate marketing is really a scummy business. Saddam's Iraq is a fitting parallel. The scummiest surface to the top. The top affiliates tend to be companies like Gator, KaZaa, When-U, eBates, etc.. These programs actually install programs between the web browser and web sites. These programs have different tricks for getting their affiliate tag added to internet orders.

    One of the reason that content sites get poor results from affiliates is that many computers are infected with programs that mess with the user between the user clicking from your site and the purchase.

    So 1 in a 100 people click to your affiliate. 1 of 50 people clicking on the ad buy. But to add insult to injury, the commissions for about half of these purchases get diverted between clicking from you site and the cash register.

    Back to the SEO-Affiliate.

    Essentially an SEO-Affiliate is a parasite. It feeds on current inefficiencies of search egines. Search engines often do not get the buyers directly into the store door. The successful SEO-Affiliate creates doorway pages to online shops, then stamp around pretending that they made a sale.

    A content site running affiliate ads should track the referrer through to the sale. While there is a small number of people who buy through a community site to support the site...many of the transactions are from people who stumbled into the site by accident.

    The SEO-Affiliate targets these people. The SEO-Affiliate studies the keywords that lead to sales, and concentrates solely on those keywords. Not all traffic is equal. People with a credit card in hand are worth thousands just browsing.

    SEO-Affiliates tend ad copy that is at best biased, and in many cases misleading. Type "Oreck Coupon" in your google browser. You will find dozens of sites targetted at this lucrative keyword combo. Guess what? Oreck does not offer coupons. Every single one of these sites is aimed at misleading the public.

    Let's get back to sales. Some sites offer coupons. Smart shoppers know that they can save money if they find a coupon. So while at merchantx, they will type in their search engines the words "Merchantx Coupon." They click on the top link. If there is a coupon, they will click back through to the store to get the coupon. This transfers the commission to the site targetting "Merchantx Coupon."

    Content sites should know what happens to their sales. You send a shopper to a store. They decide to buy something. They then go back to google to look for a coupon to get a price reduction...Ha ha, you are a loser. The person targetting "Merchantx Coupon" gets the BMW, and the right to boast on forums about how others are losers.

    The other really nasty trick these sites play. Let's say a merhant doesn't have a coupon. You click on the site optimized for "Merchantx Coupon". The SEO-Affiliate knows that the user won't click back to the merchant...so they load the merchant site in a hidden frame or a really tiny iframe. Loading the merchant's web site in an iframe sets the the cookie. The SEO-Affiliate is able to transfer the commission without inticing the end user to click back to the merchant. Tricky...aren't they.

    SEO-Affiliates exist because of inefficiencies in the search engine algorithms. I think the search engines have a duty to the public to do everything needed to reduce these ineffiencies and thwart these sites.

    Web masters need to know the reasons their affiliate programs do poorly. The first is that others are targetting the keyword combos that lead to sales. The second is that there is an entire industry based on switching affiliate tags to snag commissions.

    My guess is that 97% of people who have joined mass affiliate programs failed to acheive their financial objectives. It is really an ugly business.

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