August 18th, 2003, 02:48 AM
|
 |
Back to Reality!
|
|
Join Date: Mar 2003
Location: Saskatoon, Saskatchewan, Canada
|
|
Here the problem: SEO is not pushed to business people like this:
Quote: SEO (SEM) – Time To Get With The Times
In a full service, online design and marketing notable results are often achieved in 2 - 4 weeks.
In this time, most clients can reach and maintain 1,000 new potential customers that have a specific need for their products or services each day.
At this level of achievement, a market reach of 30,000 new and interested consumers can be acquired per month, or slightly more than $0.03 cents advertising cost per potential customers.
Month 2/3, you can possibly reach a plateau of 2,000 new and interested consumers each day or about 1 1/2 cents advertising cost per person.
No other marketing, advertising or promotion media can claim "less cost per precise potential customer received".
Most advertising Medias send your advertisements out to their general circulation or known interest groups that may or may not have a specific desire for you -- at the time of advertising.
An advertising circulation could be 100,000 however, many of these publishers cannot precisely tell you what interest level their circulation audience will have towards you and often this is a "hit or miss" method of promoting your business.
Print media is disadvantaged at promoting your because the cost and time sensitive. Designing, publishing and distributing your advertisement may or may not be at the same time the potential customer has a need.
Additionally, print media is a once only proposition meaning - to target more of a market you need more print and more advertising costs.
In contrast, full service online design and marketing is "passive advertising". What this means is - people searching online most often want what they are searching for. One advertisement (your website) is developed to sit and wait for that search to occur and to find "all" of your searching markets each time one individual of that market has a need.
With today’s online design and marketing methods your information, products or services are available when your markets need you.
In this way, you become "demand driven" as people will categorically search for information, products and service that can fulfill their immediate needs, as well as future needs.
With the right design, and website motivators your sales conversions can be far superior to any other advertising media and often 5 - 10%.
This marketing method delivers strategies that will initially target a marketing barrier of - "2,740" consumers per day. If you can reach and maintain a consistent 2,740 daily rate – this is 1 million yearly potential customers.
Additionally, converting this to sales at say 5% a possible 50,000 units sold. If you have a profit margin per unit sold of $20.00 this is $1 million dollars yearly return. |
We often forget that SEO isn't something so diversely different that we need to baffle people with things they don't understand.
SEO isn't about search engine processes, reports or even technology it's about commonly known business and marketing sense...
Exposure, market interest, market share, market demand, competitive advantage, sales conversions, and profit margin... or
What most business owners want out of their business.
__________________
We are what we repeatedly do… excellence, then, is not an act, but a habit. — Aristotle
Last edited by fathom : August 18th, 2003 at 02:55 AM.
|
SEO Chat Forums Sponsor:
SEO/Affiliate Shows/Conventions
Focus on the bottomline... $$$
Del.icio.us
Digg
Google
Spurl
Blink
Furl
Simpy
Y! MyWeb
Linear Mode
