PPP (pay per performance) model

Have you tried folks using SEO PPP (pay per performance) model
like this:

ACTORS: MS=Merchant site, SEO=You the SEO, VI=Visitor
GAME RULES:
1. SEO work for free on MS
2. VI clicks on a search result thanks to efforts made on (1)
3. VI complete the purchase (or other criteria)
4. MS and SEO tracking transactions
5. SEO grab his comission.

Do you know any of the Affiliate support/track this model?
I have dozens of site owner like to go on with a model like this.
Let's face it: Do you know ONE site owner who'll refuse it? :grin:

Yeah, but is it really worth the time to do PPP for SEO. In my opinion its, not. I made the mistake several months ago of optimizing 3 websites and bringing those websites lots of visitors. I performed my promise, but did the guy want to pay when it came due? NO.
It might not always be the case, and it could work, but I think getting paid before hand or after is better than hoping to get paid.

SE Doctor, have you had any success with this model or similar. If so please post. I am interested to see how effective this is for other people.

10xU Phoenix for your reply. I never started it although having several interest clients waiting for this scheme being in place.

My monetary idea is, client will pay in advance and it will deduct from his debt "account".

The more complex issue is "what traffic/sales I bring in and what is yours". How to trace it? Any idea?

Somebody told me he's solving this problem using LinkShare. So even though he need to sare profit with LinkShare yet no fighting here "what is whos".

I never tried LinkShare for this pupose and can't think of a way doing so (getting old I guess...). Any idea?

If we can solve out the monetary and tracking problems - you can run and order the dreamed pink Jaguar

SE Doc,

Thanks for the reply as well.
As far as I can see, LinkShare might get a little complicated, and I think there might be an easier route to track. When I did optimize said website for PPP, I had them install a simple tracking link, seperate from their present tracking software for the sole purpose of tracking in coming SE traffic.
My reasoning is that, if I am going to do PPP, then the client must do his/her part to make it happen, thus install another tracking link.

For tracking monetary sales and such. I haven't used this model, but I imagine that using www.hypertracker.com would do the trick to monitor what products are sold by who, with who's link, and from what search engine.

There are several other suites out there to track sales for select products, but it always gets more complicated then it does easier.

Ben

Turn the tables on the merchant....

Build a second site for the merchant's products... for free, you pay for the shopping cart, you pay the hosting.... merchant gets a percentage of sales that come through the cart.

This is pure PPP and the merchant is now on YOUR payroll.

You own this site and can redirect sales to a new partner if the merchant proves untrustworthy. You have the money if merchant does not perform.

The only three sticky areas i see with this...

Be sure that your merchant is really in the business and will not fall flat... you have the site and ultimately are responsible for delivery or refunds.

Are you able to write strong content on the merchandise? If your content is weak you will have many refunds / returns... you will need to negotiate. Idea is for you to write the content and ask merchant to review and see if he/she can stand behind it... if they agree then they eat the returns... and experience will deem content revision for this problem.

Price setting... this must be by agreement and the merchant gets a percentage... but higher positions in the SERPS support higher prices so this is the double way to get PPP.

With this model the merchant should be happy to get the extra sales instead of grumbling about paying your commission. You get what your performance merits.

This is win-win if you do good work.

There is a company I see at the Search Engine Strategies that
does this type of model - They build the website for $1500 and optimize it then
charge for every click that comes - Not sure the dollar amount - When the client
has reached it's $1500 worth of clicks - They either keep paying per click or the site is taken down. It's
usually a secondary site that has intelligent content but then goes right into a Merchant Site -
Looks like an ad. All the links go directly to that merchant site.

They get paid on every click not the performance.