Difference between market research & competitive research?

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April 17th, 2007, 12:03 AM

ramki

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Difference between market research & competitive research?

Hi,

What is the difference between market research & competitive research?

April 18th, 2007, 12:03 PM

St0rmshadow

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Market Research = the process of gathering, analyzing and interpreting information about a market; about a product or service to be offered for sale in that market; and about the past, present and potential customers for the product or service.

Competitive Research, I am not sure what you mean exactly. I hear this used in various ways. I use this term when I am doing specific research on a competitor. How they are positioning, marketing and selling their products or services. This is completely different from market research.

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