#1
  1. No Profile Picture
    Contributing User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Aug 2006
    Posts
    94
    Rep Power
    13

    Difference between market research & competitive research?


    Hi,

    What is the difference between market research & competitive research?
  2. #2
  3. Contributing User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Oct 2006
    Location
    Seattle, WA
    Posts
    72
    Rep Power
    14
    Market Research = the process of gathering, analyzing and interpreting information about a market; about a product or service to be offered for sale in that market; and about the past, present and potential customers for the product or service.

    Competitive Research, I am not sure what you mean exactly. I hear this used in various ways. I use this term when I am doing specific research on a competitor. How they are positioning, marketing and selling their products or services. This is completely different from market research.

Similar Threads

  1. SEO Tools for Keyword Research
    By bobmutch in forum Keyword Research
    Replies: 5
    Last Post: Jan 28th, 2008, 11:07 AM
  2. Sandbox Detection Tool II - Revamped
    By randfish in forum Search Engine Optimization
    Replies: 32
    Last Post: Jan 11th, 2005, 04:05 PM
  3. Market Research
    By boblobster in forum Search Engine Optimization
    Replies: 0
    Last Post: Jul 27th, 2004, 09:51 AM
  4. Market Research Questionnaire. Advertising Methods.
    By TrafficProducer in forum SEO Help (General Chat)
    Replies: 0
    Last Post: May 24th, 2004, 08:34 AM
  5. Minisite for the purpose of market research.
    By pawoodster in forum Public Site Reviews
    Replies: 1
    Last Post: May 10th, 2004, 09:22 AM

IMN logo majestic logo threadwatch logo seochat tools logo