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Old January 18th, 2006, 12:21 PM
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Banner Hit/Impression Advertising

Hi,

I am doing some banner advertising on some other related websites. The niche is thriving and the site is very specific.

Does anyone out there have any guesstimates on what the click/impression ratio is for most banner advertising?

Thanks

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Old January 18th, 2006, 01:38 PM
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in and around 1% (if the banner is quiet attractive and has a call for action)
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Old January 18th, 2006, 06:15 PM
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Quote:
Originally Posted by OrganicSEO
in and around 1% (if the banner is quiet attractive and has a call for action)



Do you have any articles on creating call for action. I think the niche that I found automatically creates a call for action but any more help would be appreciated.

Thanks

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Old January 28th, 2006, 04:36 AM
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If the sites are related and the banners are well designed and concepted than the click-ratio should be somewhere on 1%-3% range.
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Old March 28th, 2006, 01:12 AM
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Site traffic decisive

My guess is it all depends on the creative, target audience and the site traffic. A good well planned banner ad campaign have the ability to achieve 3 – 4% CTR.


Quote:
Originally Posted by sunandwind
Hi,

I am doing some banner advertising on some other related websites. The niche is thriving and the site is very specific.

Does anyone out there have any guesstimates on what the click/impression ratio is for most banner advertising?

Thanks

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