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#1
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Any new strategies in market to market softwares products?
Is there any special strategy to promote software product online so that we can get better traffic as well as conversions.
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#2
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Write good software. Submit to all the major affiliate 3rd party companies like CJ. PPC like crazy. Submit to directories. Get high quality BLs from companies with simliar software. Link to your competitors after your PR is above ~3 but below ~6 (this is a theory)...
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#3
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I find that niche industry portals work well for driving targeted B2B traffic.
Respected industry magazines can also drive traffic, so it's good to establish a routine of press releases or make contacts with editors. Attending trade shows/exhibitions tends to help with the mainstream media and reinforces your brand when folks find you on-line too.
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#4
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From my point of view the best two solutions are:
- links from software reviews sites (these deliver highly targeted customers) - affiliates that link to you (they'll take care of all advertising for thier pages... you just stay, wait & cash out).
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