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    Affiliates -> Why should I make a program for you?


    I am just going to throw this out here and see what people have to say.
    I work for a company that sells actual physical goods through our own website. The big question is... why should I create an affiliate program?

    What traffic could you get that I couldn't?
    How much do you think you are worth?
    If you were making a program what quality rules would you put on participating sites?

    I am not really making an affiliate program right now so I am only looking for basic background but I thought it would be nice to know.
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    How many sites can you run? Much less than a large group of affiliates.
    For example, are you advertising on the display network? Why don't you just run all those sites yourselves? Surely you could get all that traffic 8-)?

    I am worth 2million hugs. Net worth in dollars may vary +- lol.

    Rules: Keep out lazy people just stealing credit. This means 99.999% of coupon sites, brand bidders, cookie stuffers etc. And have the technology to back up the rules.

    There's a great book on starting an affiliate program by Geno Prussakov called something like Affiliate Marketing an hour a day (or Affiliate Program Management an hour a day?)
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    Why should a company employ more than one salesperson? Answer: Reach.

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